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https://web.archive.org/web/20190621190541/https://entrepreneur.indiegogo.com/education/case-studies/china-vinpok-split/
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Description
# Description
This case study on the Indiegogo Education Center details how Chinese startup Vinpok used Indiegogo's VIP Services program to transform their crowdfunding success, raising over $3 million for their Vinpok Split portable monitor after previously raising only $496,000 across three campaigns. The article explains how VIP Services provided hands-on support including competitive analysis, audience research, persona development, and brand positioning that helped Vinpok identify their target customers (business travelers, designers, and students) and craft messaging focused on productivity and efficiency.