If Newspapers Were Stores, Would Visitors Be “Worthless” Then?
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Last checked: 2026-03-02T21:40
Description
# Description
This article by Danny Sullivan argues that newspaper publishers are wrong to dismiss Google referral traffic as "worthless," and instead contends that the real problem is poor monetization strategies and ineffective ad targeting. Sullivan uses examples from News Corp and the Wall Street Journal to illustrate how publishers fail to convert one-time visitors into subscribers or generate relevant advertising revenue, despite having detailed analytics data available to improve their approach.